H2V - EN - Christine Latendresse

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H2V - EN - Christine Latendresse - Marketing strategy

Real-Estate Go-to-Market Strategy

H2V Halte-Galerie

Contexte
H2V Halte-Galerie est un projet de condos dans le quartier Hochelaga-Maisonneuve. Le
promoteur planifiait la mise en marché dans le but de vendre une trentaine d’unités.

Problématique du client / Défis
Le client manquait d’expertise en mise en marché immobilière.
Il avait besoin d’une ressource experte en marketing immobilier pour l’enligner vers les
actions les plus efficaces, pour élaborer un plan de mise en marché et pour mener les
initiatives aux résultats attendus.

Solution apportée / Approche / Initiatives / Actions
Élaborer un plan complet de mise en marché pour le projet immobilier.
Établir les objectifs, les cibles, les stratégies et les messages clés pour la mise en marché
complète du projet.
Diriger l’équipe de ventes et établir la stratégie de lancement.

Résultats / Impact
40% des condos vendus après le premier lancement.